Bröstcancerförbundet

Background

Bröstcancerförbundet is a charity organization that acts to prevent anyone from getting breast cancer. The people and engagement out in the local associations are what makes them crucial in some cases, and unique among other organizations. We ( Fröjd ) were asked to create a brand new digital experience that covered both the covenant and all the 33 local associations.

Solution

The look and feel within the design system is intended to make the user feel warm, safe, supportive but still present research documents trustworthy and professional. The new concept makes it a seamless experience between the council and local associations with the possibility to take part in the information or ask Doctors, Surgeons. Checkout flows were optimized to be easy and flexible, but not too loud or pushy.

Goals

Increase the number of users to take part in information about breast cancer.
User friendly for local associations
Make people donate

Disciplines

Concept
UX/UI
Branding