Visit Sweden

Background

Visit Sweden is owned by the government with the purpose to market Sweden towards tourists abroad and make them stay longer and do as many activities as possible. Their current site was outdated and not matching the target audience's needs. We were asked to look over both design and development to please the user needs.

Solution

We put a lot of effort into getting all the existing content in its relevant place to make it logical for the user to find it, either from a geographical or interest point of view. To make it useful for travelers while in Sweden we created a service to explore, save, and export places to do and visit Google Maps. A prototype was created and tested on potential travelers and iterations lead to the final result. We developed an inclusive design system that maps against WCAG AA.

Goals

Increased CSAT
WCAG AA
Easier for editors
Benchmark between markets

Disciplines

Design System
User Experience
Prototyping
Concept